On Thursday 3 November, I was delighted to attend the first Cambridge HUG (HubSpot User Group), hosted by Equinet Media. There were many friendly faces, old and new, and it was a prized opportunity to meet with fellow HubSpot customers, inbound marketers and partners from surrounding areas.
Between mouthfuls of blini, I enjoyed a lively conversation with Jamie Pennington - about cartography, of all things. I was very interested to learn of his experience in the field.
See, maps are curious things. Ultimately, their purpose is to describe the journey once made by another. A map captures the essence of travel and gives future wayfarers invaluable guidance in following that direction. They are vehicles for information; drawn to be read. They provide context and measurable checkpoints - landmarks, boundaries, paths and obstacles, all carefully observed - warning foreign feet of danger. The topology of the land is described, the scale is defined.