Our last Cambridge HUG - HubSpot Users Group - of 2017 took place on 7th December, and as usual we were happy to bring together like-minded marketers in the local area to listen and discuss all things new and interesting in our world.
For the occasion, we were fortunate to have Neil Sharp of JJS Manufacturing to speak to us about his company's experience with inbound marketing over the past four years. And it was fascinating to learn about where the business had started from in terms of marketing and how they have successfully embedded a winning inbound strategy today.
Group Marketing Manager Neil - who has been working in the electronics manufacturing services industry for around 19 years (though you really wouldn't think it to look at his youthful countenance, or at least that's what he told me to say!) - highlighted a number of stand out areas of importance for him when embarking on an inbound journey as a manufacturer.