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Lessons in inbound marketing from a manufacturer

by Kirstine Storey on 08-Feb-2018 13:39:03

Our last Cambridge HUG - HubSpot Users Group - of 2017 took place on 7th December, and as usual we were happy to bring together like-minded marketers in the local area to listen and discuss all things new and interesting in our world.  

For the occasion, we were fortunate to have Neil Sharp of JJS Manufacturing to speak to us about his company's experience with inbound marketing over the past four years. And it was fascinating to learn about where the business had started from in terms of marketing and how they have successfully embedded a winning inbound strategy today.

Group Marketing Manager Neil - who has been working in the electronics manufacturing services industry for around 19 years (though you really wouldn't think it to look at his youthful countenance, or at least that's what he told me to say!) - highlighted a number of stand out areas of importance for him when embarking on an inbound journey as a manufacturer. 

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What is a HUG and why would you need one?

by Gemma Rogers on 28-Sep-2016 16:21:08

The idea of being invited to a HUG may seem, at first, a little surprising. Don't worry. It's not some  up-close invasion of your personal space dreamt up by Marketing - physical contact is strictly optional. A HUG is actually a HubSpot User Group. It's an opportunity to meet like-minded HubSpot customers, business owners and marketing and sales professionals with a passion for growing their business through inbound marketing.

What to expect at the Cambridge HUG

The Cambridge HUG will be a mixture of educational presentations and informal networking over drinks and canap├ęs. Anyone who is actively practising inbound marketing or has an interest in learning more (you do not need to be a HubSpot customer) is welcome to attend.

Meetings will be held quarterly at Hotel du Vin, Cambridge, with ongoing discussion via the LinkedIn Group in between.

The vision for the Cambridge HUG is to ensure HubSpot Users and interested parties get the most from HubSpot and keep up to date with trends and best practice in inbound marketing, sales and growth driven design, whether you are a customer or not.

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