The HUG Agenda

6:30 pm | Reception

Drinks and snacks served in The Library

7:15 pm | Welcome

Gemma Rogers, Business Development Manager, Equinet Media Ltd

7:20 pm | Eric Swain - How to develop your Inbound Strategy Blueprint

Client Services Director & Chief Strategist, Equinet Media

7:50 pm | Sheila Mitham - How to combine an Outbound and Inbound Marketing Strategy

Founder and Managing Director, Inboundfintech

8:20 pm  | Ask us anything about HubSpot and networking

With an open bar on us

9:00 pm | Finish

About the talks: 

eric-circle-2015.jpg

Eric Swain - How to develop your Inbound Strategy Blueprint

It is likely you are aware of the key tactics involved in inbound marketing, but without an effective strategy for
implementing them, success is less assured. Eric will talk you through the key steps in developing your
Inbound Strategy Blueprint, citing examples from our client portfolio and our implementation of Inbound at Equinet.

sheilamitham-circle-165.png

Sheila Mitham - How to combine an Outbound and Inbound Marketing Strategy

A common misconception is that inbound and outbound cannot co-exist. Sheila will draw on her experience of nurturing
clients through the transition from a PPC reliant marketing strategy to an inbound methodology and discuss
the ways outbound and inbound can work side by side.