The HUG Agenda

6:30 pm | Reception

Drinks and snacks served in The Library

7:15 pm | Welcome

Kirstine Storey, Head of Operations, Equinet Media Ltd

7:20 pm |  Eric Swain - If content is king, is promotion the king-maker?

Client Services Director, Equinet Media

7:50 pm | Paul Avery - Going vertical:
Three inbound marketing lessons learned from working in a niche industry

Managing Director, Bio Strata

8:20 pm  | Ask us anything about HubSpot and networking

With an open bar on us

9:00 pm | Finish

About the talks: 

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Eric Swain - If content is king, is promotion the king-maker?

Having created great content aimed at the right audience for you how do ensure that it reaches those people where and when they want to see it?  Content promotion strategies have clearly moved way beyond email and blog subscribers today.  Eric will discuss how you might wish to broaden your approach to social, including paid opportunities, what to consider when embracing influencer outreach and where/how AI and chatbots might come into play.

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Paul Avery - Going vertical: Three inbound marketing lessons learned from working in a niche industry

At this month’s Cambridge HUG, Paul Avery from BioStrata will share three practical insights from his team, all gleaned while managing inbound marketing programmes across a range of verticals within the life science industry. His talk will include tricks for developing bulletproof buyer personas that drive segmented campaigns, tips for creating content that scales across vertical markets, and tools within HubSpot that help to automate as much of this as possible.