The HUG Agenda

6:30 pm | Reception

Drinks and snacks served in The Cellar Bar

7:15 pm | Welcome

Kirstine Storey, Head of Operations, Equinet Media

7:20 pm |  Jeremy Knight - A deeper dive into Buyer Personas

Managing Director, Equinet Media

7:50 pm | Eric Swain - How to develop your Inbound Strategy Blueprint

Chief Strategy Officer, Equinet Media

8:20 pm  | Ask us anything about HubSpot and networking

With an open bar on us

9:00 pm | Finish

About the talks: 

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Jeremy Knight - A deeper dive into Buyer Personas

The importance of developing your buyer personas is never knowingly understated - with good cause! 

In this session, we dive even deeper to explore the methodology for developing buyer personas, as recommended by the Buyer Persona Institute.

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Eric Swain - How to develop your Inbound Strategy Blueprint

It is likely you are aware of the key tactics involved in inbound marketing, but without an effective strategy for implementing them, success is less assured. 

Eric will talk you through the key steps in developing your Inbound Strategy Blueprint, citing examples from our client portfolio and our implementation of Inbound at Equinet.