The HUG Agenda

6:30 pm | Reception

Drinks and snacks served in the Library

7:15 pm | Welcome

Caroline Wise, Inbound Marketing Coordinator, Equinet Media

7:20 pm | Jeremy Knight - Sales Enablement in HubSpot

Founder & CEO, Equinet Media

7:50 pm |  Jon Parsons - Planning Websites Using an Agile Approach

Head of Digital, Mobas Group

8:20 pm  | Ask us anything about HubSpot and networking

With an open bar on us

9:00 pm | Finish

About the talks: 

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Jeremy Knight - Sales Enablement in HubSpot

Sales Enablement is defined by HubSpot as ‘the technology, processes and content that empower sales teams to sell efficiently at a higher velocity’. Sales and marketing have always been inextricably linked, but managing the mutual efforts of both often presents a challenge for many organisations.

Jeremy’s presentation will break down the fundamentals of a Sales Enablement strategy, and demonstrate how using HubSpot's associated tools can help you shorten the sales cycle, drive success and help your marketing and sales teams work together for mutual success.
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Jon Parsons - Planning websites using an agile approach puts the user right at its heart

This talk will explore how to use an agile approach when planning your next website.

Agile puts the user right at the heart of the site, prioritising information architecture, user experience and website functionality. Touching on user profiles, site objectives and KPIs, Jon will talk us through the crucial scoping phase of a website project.